Over the last few months, there has been a lot of controversy over LeBron’s move from Cleveland to the Miami Heat. There was an all out media war trying to get LeBron to their city. This guy is a slam dunking ATM machine! I don’t blame him for wanting to move to Miami. It makes sense if he ever wants to win a championship. He doesn’t want to be the next Carl Malone who is a multiple time All Star that never wins championships.
As you can imagine, LeBron James moved to Miami to win some rings. Cleveland fans got butt hurt and started flaming him in the media (along with all the cities that never got Lebron James). This is LeBron’s response in an ad by Nike:
I love this ad! He is not only defending himself and his decision, but he is creating a stir around him in the media. He is creating tribes of people who “love LeBron” and tribes of people who “hate LeBron”. No one is in between. Of course whenever he plays, the stadium will be packed with lovers and haters.
This is so smart. He has created a polarized brand of himself that will just increase his value. I mean, he is getting Nike commercials that are over a minute long not talking about basketball (which he is famous for), but for controversy he is creating. I’m pretty sure his name will be all over the media this year nation wide up until the playoffs and maybe even the championships. He is a media machine and I think he knows what he is doing with his career.
I’m not a lover or a hater but more of an admirer of his PR tactics. On the other hand, the Cleveland fans fit into the hater crowd. You can bet that they will pack the stadium when LeBron comes back to town to play against Cleveland. There will probably be anti-LeBron T-shirts and signs. It will be a big marketing event against LeBron.
In a response ad, Cleveland fans had this to say about LeBron’s Nike ad:
Love him or hate him, you have to admit LeBron is a cash machine and PR giant. LeBron and the NBA will be making millions off of this controversy for years! As for Cleveland, this is what the rest of the country will think about them:
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im not the biggest basket ball fans but these guys are huge cash machines. I would be interested to know who is behind these commercials
Nike is behind the LeBron one but I’m not sure about the Cleveland one. I’m trying to create content around contemporary popular viral videos to see if relevant popular videos can boost traffic. Apparently I’m already getting traffic from Google keywords. LeBron is helping Google to like me so with the transitive property I think that means I like Lebron James lol
You can’t tell me you don’t like the King. hands down the greatest!
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Lol,I adore Miami! They are the top team in basketball! We will never ever see another power houseteam like this again! Go Bosh!
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